sábado, 4 de julio de 2015

Reading test: What makes a great museum

In this week's reading test we are going to practise the multiple choice kind of task. Read the BBC article What makes a great museum? and choose the option a, b or c that best completes each sentence. 0 is an example.

The six finalists for the UK Museum of the Year competition have been announced. With visitor numbers growing, what is it that makes a great museum today?

It's an eclectic group. There's a Georgian National Trust country house, Dunham Massey in Cheshire, that was converted to look once again like the military hospital it had been during World War One.

Another of the six contenders short-listed for the charity Art Fund's Museum of the Year 2015 is the Tower of London, which housed an evolving installation of 888,246 ceramic poppies in its moat last year, each one representing the death of a British or Commonwealth soldier during World War One. It was viewed by more than five million people.

Oxford University's Museum of Natural History, Belfast's Metropolitan Arts Centre, Manchester's The Whitworth and London's Imperial War Museum are the others shortlisted for the prize, worth £100,000.

Museums, competing with other places of cultural interest, are working hard to increase "footfall" - the numbers attending. Some employ outreach workers to attract visitors.

"One thing museums need to do to survive and thrive is challenge the preconceptions of their audience," William Cook wrote in The Spectator. This is particularly the case when so much historical and artistic information is available online, he argued. Institutional stuffiness and aloofness are two of the threats.

Those on the Art Fund's short list have devised innovative ways of engaging with the public. During its £4m redevelopment, Oxford University's Museum of Natural History allowed some of its specimens to "escape" to the city. Bookworms were seen in a bookshop and a penguin turned up a fishmongers. The museum set up a Goes To Town trail for those interested in finding out more about animals.

The Art Fund's description of "museums" goes a little beyond that which many British people might associate with the term - it includes art galleries. One, The Whitworth, used "pop-up" exhibitions while closed for its £15m redevelopment, which saw a doubling in size. They visited pubs, shops and care homes in Manchester. One of its exhibitions didn't have any accompanying information, the idea being that visitors could look at the artworks on their own terms, without preconceptions.

Belfast's Metropolitan Arts Centre, which opened in 2012, features galleries, theatres, a family room, an artist-in-residence studio and workshops. It uses volunteers known as "Mactivists" to show people around.

The redesigned atrium of South London's Imperial War Museum tells the story of 20th Century war through objects such as guns, vehicles and clothing. Permanent World War One galleries have opened as a reminder of the conflict's size and devastation, including interactive displays on life in the trenches. The museum employs advisers on how to attract a young audience.

The Tower of London Blood Swept Lands and Seas of Red by Paul Cummins and Tom Piper is described by Art Fund as a "visual metaphor, both epic and personal". It placed the Tower at the "forefront of innovation in the museum sector", it adds. "It burst in at you," says Jardine. "There were hundreds, thousands of people. You could hardly get near it."

"British museums are almost restlessly innovative," says Deuchar. "It's kind of wonderful. There's something daring and experimental, which has really developed over the last 10 or 15 years. I really think Britain has something to say to the rest of the world about museum presentations and experiences."

0 Example:
The six finalists shortlisted for for the UK Museum of the Year competition
a) are homogenous.
b) are of different types.
c) have seen visitors decline.

1 In the Tower of London
a) 888,246 flowers were planted.
b) five million spectators watched the event.
c) a piece of art represented dead soldiers.

2 For museums to attract visitors, they must
a) try and look warm and hospitable.
b) be careful with the online information they provide.
c) hire workers to attract visitors.

3 The Oxford University's Museum of Natural History
a) displayed some of the exhibits around town.
b) organized a competition to divulge science.
c) set animals free to attract attention.

4 The Whitworth
a) could be visited despite the redevelopment works.
b) had twice as many visitors last year.
c) set exhibitions in unusual places.

5 The South London's Imperial War Museum
a) employs staff to show people around.
b) is geared towards a specific age group.
c) has recently been redeveloped.

6 The Tower of London Blood Swept Lands and Seas of Red was
a) barely surprising.
b) hardly innovative.
c) largely visited.

The Whitworth, Manchester

1C 2A 3A 4C 5B 6C