Watch this original ad of the latest Ikea catalogue presented as a mobile phone.
Self-study activity:
Watch the video and complete the blanks in the transcript with the missing words. The activity is suitable for intermediate students.
You know once in a (1) ... , something comes along that changes the way we live, a (2) ... so simple and intuitive, using it feels almost familiar. Introducing 2015 Ikea catalogue. It’s not a digital book, or an e-book. It’s a bookbook.
The first thing to note is no cables, not even a power cable. The 2015 Ikea catalogue comes fully (3) ... and the battery life is eternal. The interface is 7.5x8 inches, but can expand to 15x8 inches. The navigation is based on (4) ... ... technology that you can actually feel. Content comes pre-installed via 328 high definition pages of inspiring home furnishing ideas. To start (5) ... , simply touch and grab, right to left to move forward, left to right to move backwards.
Notice something else? That’s right, no (6) ... . Each crystal clear page loads instantaneously, no matter how fast you (7) ... . If you want to get a quick overview, just hold it in the palm of your hand, and using just your thumb to (8) ... ... the content. If you find something you want to save for later, you can simply (9) ... it and even if you close the application, you could easily find the (10) ... again. Amazing.
What about multiple users, for that we introduced a simple (11) ... ... system to avoid confusion. If you want to share a particularly inspiring item, you literally share it. Another special feature is password protection, which is voice activated. Excuse me, that’s mine!
At Ikea we feel the technology, this (12) ...-..., should be in the hands of everyone. So the 2015 Ikea catalogue is free. You can download one from your (13) ... ..., the one you open with a key. If it is not there, try to (14) ... the next day or you can upload yourself to the Ikea store and find one there.
Experience the power of a bookbook.
Key:
1 while 2 device 3 charged 4 tactile touch 5 browsing 6 lag 7 scroll 8 speed browse 9 bookmark 10 bookmark 11 colour coding 12 life-enhancing 13 mail box 14 refresh
