domingo, 16 de noviembre de 2014

Extensive listening: GoPro's video revolution

One year ago CBS's 60 Minutes aired the segment GoPro's video revolution, about one of the world's best-selling cameras that's revolutionizing video production.

This is the way reporter Anderson Cooper introduced the segment:

"Nick Woodman is an avid surfer who 12 years ago created a waterproof camera so he could record himself and his friends catching some waves. It's called a GoPro, and it's one of the bestselling camera in the world, and it's made Woodman a billionaire. Since our story first aired in November, Woodman has taken GoPro public with an IPO and expanded into a media business built around his wearable camera.
A GoPro can go just about anywhere, but what really sets it apart is that it allows anyone to become the star of their own real life movie. The results can be astonishing.  With GoPro cameras attached to their helmets, Matthias Giraud and his friend record what it's like to ski down a mountain in the French Alps, and then to ski off it. With GoPro you don't just see the action, you experience it. The camera is small, light and runs by itself. Underwater, on waves, on slopes, in the air, GoPro has become the go-to camera for people who like adventure and action sports."

You can read a full transcript of the segment here.