Read the article and complete the gaps 1-12 with one of the words or phrases from the list below. There are three words you do not need to use. Disregard the use of capital letters in the text. 0 is an example.
Why we should never wash jeans
Laundry is inevitable, but thankfully there are people (0) like Levi’s CEO and President Chip Bergh who want to make our lives a little easier. (1) … him, you should never wash a pair of jeans. Ever.
While this may prompt noises of (2) … from those are less-then-enamoured by the idea of walking around in dirty clothes, Mr Bergh explained that he "spot cleans" any stains with a toothbrush.
Speaking to Fortune in a video that was recently re-shared on social media he said: "The point I was trying to (3) … it was a wake-up call to consumers that we go into autopilot and after we’re finished wearing something, we just automatically toss it into the(4) … . "A good pair of denim doesn’t really need to be washed in the washing machine except for very infrequently or rarely."
His argument is based around the fact that washing a good pair of Levis (5) … causes damage to the material, and is a waste of water.
Mr Bergh isn’t the only denim expert to come out with this advice. Hiut Denim’s website says: "Raw denim is best given a good six months before washing. The longer you can leave it, the better your jeans will (6) … . " The reason for this is that the indigo will have worn off in places where you make natural creases. Just by sitting down, putting your phone in and out of your pockets, your hands in your pockets. All these (7) … little things will make your jeans great.
"When it comes to the big day, the indigo will (8) … where you made those little creases to reveal the contrasts that give it the well worn look. If you wash your jeans too early, the indigo will wash off uniformly so it will give it an even, dark indigo cover which means the magic will have gone. Like anything in life, there are no (9) … cuts.”
Meanwhile Nudie Jeans offers this stellar piece of wisdom: “When you’ve come this far, you and your new stiff drys will have gone from being separate entities to a unity – a second (10). Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter. It's a smell that could most probably (11) … the dead. But it's most definitely the smell of a winner."
Advice from several major jeans manufacturers is to instead try putting your pair in the freezer overnight to help get rid of bacteria. (12) give them some air by leaving them outside in the sun, or with a neutraliser spray.
1 according to; 2 disgust; 3 make; 4 laundry; 5 actually; 6 look; 7 daily; 8 fade; 9 short; 10 skin; 11 raise; 12 alternatively