sábado, 28 de abril de 2012

Wellworths, challenger business

Listen to Claire Roberts, a manager from Wellworths, explain the reasons that make the chain store a successful business.

Self-study activity:
Say whether the statements below are true or false.


1 The original Wellworths closed in 2009.
2 They now sell children's clothes and entertainment products.
3 One of the challenges Claire mentions is the difficulty to get the right amounts of stock.
4 Claire misses the Head Office telling her what to do.
5 Wellworths gets a lot of information and suggestions from customers and from other businesses.
6 Wellworths is unique because most of the staff come from the area.

You can read the transcript here.

Key:
1 F (it was Woolworths that closed) 2 T 3 T 4 F 5 T 6 T